Zur Dynamik der Begriffsgestaltung im globalen Portefeuille Eine analytisch-kritische Studie

Ramadan, Hossam M; Abdelgawwad Boshta, Mohammad Rabie

Zur Dynamik der Begriffsgestaltung im globalen Portefeuille Eine analytisch-kritische Studie

Document Type : Original Article

Authors

¹ Department of African Languages, Institute of African Research and Studies, Aswan University, Aswan, Egypt -Sahary- Airport road-Aswan

² Department of German and Literature, Faculty of Languages and Translation, Al - Azhar University, Cairo, Egypt.

Abstract

The research aims to uncover claws of globalization, which are used by the most powerful party in the international system as an expedient to do economic, cultural and political invasion operations against the cultures, privacy and wealth of the »marginal countries«. It also aims to disclose some of the most prominent mechanisms of linguistic evasion, which the global portfolio adopts it in formulating its terminological arsenal, namely: reductionism, pun (double entendre), combination and disarticulation. This Language policy of Globalization resulted finally in a conceptual crisis on the semantic level (Productivity and description), on the pragmatical level (practicability and application). As well as resulted it a methodological crisis; adherents of globalization are satisfied with the procedural consideration, which is adopted by the instrumental mind. On the other hand they eliminate the moral consideration, which is intended by the value rationality.

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